Understand Your Competition

Understanding the competitive landscape is critical to effective branding.  Never underestimate the competition.  Just when you think you have an advantage, they change direction and create a new challenge for you to deal with.  Assessing the landscape should be an on-going exercise and the insights you gather should be applied to make your marketing plan as competitive as possible.

 

Here are some questions you should be answering on a continual basis:

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