Email Marketing

Happy Friday Everyone,

its thats time of the week again when you are tying all of the loose ends up in order to get on to the weekend!  As the fall approaches it is peak season for Destination Marketing as you want travelers to have your destination front of mind in order to be considered as a viable option to travel too.

With that you need to pick media vehicles that are most effective and at Lakeview Productions we are experts at utilizing the right vehicles to ensure top ROI.  Before you leave for the weekend have a read below on why email marketing is important/ effective and if you have any questions or want to start claiming your fair share of tourism dollars give us a call today, we would be glad to get you started on the right path!

Here are ten reasons why your businesses should embrace email marketing;
  1. It’s cheap! We all know that social networking is not really free – after all your hours have a value too, but email marketing is incredibly cheap and very often software is FREE if you have a database of less than 2,000. Where you need to spend, you can frequently choose between pay as you go credits or monthly plans to suit your business and budget.
  2. You can personalise it – no matter how clever the social network, it’s almost impossible to reasonably personalise your message, not to mention the fact that there are many variables you cannot control such as facebook edgerank , whether they’re an active tweeter or whether your target is actually even online.  With email you can craft a message to arrive directly into a person’s inbox which addresses them specifically.
  3. Segmentation  – you can deliver different messages to a variety of customers tailored to their individual needs. Your clients are not all alike and if your target market is quite broad you can segment to suit based on age, sex, location, spend – depending on how clever you’ve been in collecting information – complying with data protection regulations of course!
  4. Shelf life is longer than a social media update – it remains in an inbox until the recipient either opens or deletes, although most people will tend to open within the first 48 hours.
  5. You’re master of the design.  All of the major programmes come with a variety of templates to get you started and if there isn’t one to suit, you can generally have one customised for very little.  Some of the email platforms will pull through your website’s branding so if you decide to create your own template you’ll have a uniform look.  And you don’t have to worry about the number of characters either!
  6. Statistics – click rates, open rates, bounces, subscribers, unsubscribers, social integration, activity on-site – you can view all of this and more.  While you can view some metrics in social media, with email marketing you can drill right down to an individual client and establish what they looked at – ideal for future marketing.
  7. It’s highly portable – as we spend more time on tablets, smartphones and generally away from the desktop, you can offer your subscribers the option to view a text only version of the email so that their data usage doesn’t soar when they look at your latest news.
  8. You can build relationships – you can send a welcome email to new subscribers, wish them a happy birthday or give them a sneak peek of a new product or sale before you announce it publicly on the web.  It’s branding directly into an inbox as even if a recipient doesn’t open it there’s a very high possibility they’ll have seen your name and/or subject line at the very least.
  9. Customer feedback – in a public forum people may be wary of sharing a comment publicly, particularly if the issue is personal or price sensitive.  Encouraging your customers to share feedback through the use of surveys or polls is an effective means of finding out what your customer really thinks.
  10. It’s social media friendly – the right content is ripe for social media sharing extending your reach beyond customers who may not be on your database, or who may not even be aware of your existence.

Still struggling to portray your destination or resort in the right brand image that will drive tourism?  Call us at Lakeview Productions today to make the first step in revitalizing your image and increasing tourism!



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